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What about Mobile First for Video and TV?

The latest Australian Multi-Screen Report from Nielsen looks at how Australians are adopting new screen technologies.  The report tracks how Australians view broadcast and other video content, how much...

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TV Ratings To Measure Smartphone Viewers

With increasing numbers of Australians using catch up services to watch TV at a time (and on a device) that suits them, we are seeing audience fragmentation that is increasingly complex to track.  As...

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Nielsen: Mobile Video Usage Over-Inflated in U.S.

Nielsen has revised its method for evaluating time spent on mobile video in the U.S.  This change in methodology has resulted in a huge drop in reported time spent watching mobile video. Last year’s...

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Australian Smartphone Usage Still Early Days

According to preliminary data shared by Nielsen, Australians are spending a lot less time on smartphones and tablets than their counterparts in the U.S. and Europe.  Given Australia’s comparatively...

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Apps Dominate Smartphone and Tablet Usage

According to data from multiple sources, apps are now dominating mobile and tablet device usage.  Users are spending as much as 89% of their time on apps, rather than on the mobile web, prompting some...

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Australians Spend Half their Screen Time on Mobile Devices

Recently we shared some preliminary data from Nielsen from their partnership with the IAB to launch a mobile audience panel measurement pilot.  In that report we revealed that Australians are spending...

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Australians shopping, showrooming on mobile

The Australian retail market has been transformed by smartphone shopping behaviour. Australian consumers regularly use their mobile phones to research and buy goods, both online and in store. Recent...

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Nielsen Mobile Ratings: Aussies on mobile more than desktop

Nielsen’s first full Mobile Ratings Report identifies the top categories, brands and platforms for mobile content and apps in Australia.  Advertisers can finally access detailed information about...

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Screen Size Doesn’t Matter – Convenience Does

  Consumers ultimately write the rulebook on why, where, and how they view content. Screen size used to define the digital viewing experience, but a new rule has emerged, and it supersedes all others....

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